/* Layout: editorial single column on a 12-col grid; asymmetric text/image splits; thin ink rules between chapters; one petrol band for the case study lead. */
:root{
  --cream:#F3EEE6; --paper:#EAE3D7; --ink:#1E1E1C; --ink-2:#4A4842; --rule:#1E1E1C; --rule-soft:#CFC6B7;
  --brick:#A7493D; --petrol:#234B57; --gold:#C3A04C; --on-petrol:#F3EEE6; --field:#FBF8F3;
  --serif:"Source Serif 4","Iowan Old Style","Times New Roman",Georgia,serif;
  --sans:"Golos Text","Helvetica Neue",Arial,system-ui,sans-serif;
  --max:1240px;
}
@media (prefers-color-scheme:dark){:root:not([data-theme="light"]){
  --cream:#191917; --paper:#23221F; --ink:#EEE7DB; --ink-2:#B5AEA2; --rule:#EEE7DB; --rule-soft:#3D3B36;
  --brick:#D47A6C; --petrol:#1C3E48; --gold:#D2B467; --on-petrol:#EEE7DB; --field:#201F1C; color-scheme:dark}}
:root[data-theme="dark"]{
  --cream:#191917; --paper:#23221F; --ink:#EEE7DB; --ink-2:#B5AEA2; --rule:#EEE7DB; --rule-soft:#3D3B36;
  --brick:#D47A6C; --petrol:#1C3E48; --gold:#D2B467; --on-petrol:#EEE7DB; --field:#201F1C; color-scheme:dark}

*{box-sizing:border-box}
body{margin:0}
img{max-width:100%;height:auto}
[hidden]{display:none!important}
html{scroll-behavior:smooth;scroll-padding-top:84px}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important;animation:none!important}}
body{background:var(--cream);color:var(--ink);font-family:var(--sans);font-size:17px;line-height:1.6;-webkit-font-smoothing:antialiased;overflow-x:hidden}
body::before{content:"";position:fixed;inset:0 0 auto;height:env(safe-area-inset-top,0px);z-index:10;background:var(--cream)}
a{color:inherit}
.wrap{max-width:var(--max);margin:0 auto;padding-left:max(24px,env(safe-area-inset-left,0px));padding-right:max(24px,env(safe-area-inset-right,0px))}
@media (max-width:480px){.wrap{padding-left:max(18px,env(safe-area-inset-left,0px));padding-right:max(18px,env(safe-area-inset-right,0px))}}
h1,h2,h3{font-family:var(--serif);font-weight:400;margin:0;text-wrap:balance;letter-spacing:-.015em}
p{margin:0}
.label{font-family:var(--sans);font-size:12.5px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--brick)}
.muted{color:var(--ink-2)}
:focus-visible{outline:2px solid var(--brick);outline-offset:3px}

/* Header */
.site-head{position:sticky;top:env(safe-area-inset-top,0px);z-index:20;background:var(--cream);border-bottom:1px solid transparent;transition:border-color .2s}
.site-head.scrolled{border-bottom-color:var(--rule-soft)}
.head-in{display:flex;align-items:center;justify-content:space-between;gap:24px;padding-block:18px}
.brand{text-decoration:none;display:flex;flex-direction:column;line-height:1.15}
.brand b{font-family:var(--serif);font-weight:400;font-size:21px;letter-spacing:-.01em}
.brand span{font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--ink-2);margin-top:3px}
nav ul{list-style:none;margin:0;padding:0;display:flex;gap:26px;align-items:center}
nav a{text-decoration:none;font-size:15px;color:var(--ink-2);transition:color .15s}
nav a:hover{color:var(--ink)}
.btn{display:inline-flex;align-items:center;gap:10px;font-family:var(--sans);font-size:15px;font-weight:500;text-decoration:none;padding:13px 22px;border:1px solid var(--ink);background:var(--ink);color:var(--cream);cursor:pointer;transition:background .15s,color .15s,border-color .15s}
.btn:hover{background:var(--brick);border-color:var(--brick);color:#fff}
.btn.ghost{background:transparent;color:var(--ink)}
.btn.ghost:hover{background:transparent;color:var(--brick);border-color:var(--brick)}
.btn .arr{transition:transform .2s}
.btn:hover .arr{transform:translateX(3px)}
nav .btn{padding:10px 18px;color:var(--cream)}
nav .btn:hover{color:#fff}
.head-right{display:flex;align-items:center;gap:28px}
.lang-switch{display:flex;align-items:center;gap:4px;font-size:12px;font-weight:600;letter-spacing:.16em}
.lang-switch a{text-decoration:none;color:var(--ink-2);padding:6px 3px 4px;border-bottom:1px solid transparent;transition:color .15s,border-color .15s}
.lang-switch a:hover{color:var(--ink)}
.lang-switch a[aria-current="page"]{color:var(--ink);border-bottom-color:var(--brick)}
.lang-switch span{color:var(--rule-soft);font-weight:400}
@media (max-width:1140px){.head-right{gap:16px}.lang-switch{order:-1}}
.menu-toggle{display:none;background:none;border:1px solid var(--ink);color:var(--ink);font:500 14px var(--sans);padding:9px 14px;cursor:pointer}
@media (max-width:1140px){
  .menu-toggle{display:block}
  nav{position:absolute;left:0;right:0;top:100%;background:var(--cream);border-bottom:1px solid var(--rule)}
  nav[data-open="false"]{display:none}
  nav ul{flex-direction:column;align-items:flex-start;gap:0;padding:8px max(18px,env(safe-area-inset-right,0px)) 22px max(18px,env(safe-area-inset-left,0px))}
  nav li{width:100%;border-top:1px solid var(--rule-soft)}
  nav li:last-child{border:0;padding-top:16px}
  nav a{display:block;padding:14px 0;font-size:17px;color:var(--ink)}
  nav .btn{display:inline-flex;padding:13px 22px}
}

/* Hero */
.hero{padding-block:56px 88px}
.hero-grid{display:grid;grid-template-columns:minmax(0,7fr) minmax(0,5fr);gap:64px;align-items:end}
.hero h1{font-size:clamp(46px,7.4vw,104px);line-height:.98;font-weight:300;letter-spacing:-.035em;margin-top:26px}
.hero h1 em{font-style:italic;font-weight:300}
.hero .lede{font-size:clamp(18px,1.6vw,21px);line-height:1.5;max-width:34em;margin-top:32px}
.hero .ctas{display:flex;flex-wrap:wrap;gap:14px;margin-top:38px}
.hero .meta{display:flex;flex-wrap:wrap;gap:8px 26px;margin-top:44px;padding-top:20px;border-top:1px solid var(--rule);font-size:14px;color:var(--ink-2)}
.hero .meta > span::before{content:"";display:inline-block;width:6px;height:6px;background:var(--gold);margin-right:9px;vertical-align:2px}
@media (max-width:900px){.hero-grid{grid-template-columns:1fr;gap:44px}.hero{padding-block:28px 64px}}

/* Photo placeholders */
.photo{position:relative;background:var(--paper);border:1px solid var(--rule-soft);display:flex;flex-direction:column;justify-content:flex-end;padding:22px;max-width:100%;overflow:hidden}
.photo::before{content:"";position:absolute;inset:14px;border:1px dashed var(--rule-soft);pointer-events:none}
.photo .ph-tag{position:absolute;top:26px;left:26px;font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--ink-2)}
.photo .ph-title{font-family:var(--serif);font-size:24px;line-height:1.15;position:relative}
.photo .ph-note{font-size:13.5px;line-height:1.45;color:var(--ink-2);margin-top:8px;max-width:26em;position:relative}
.photo.portrait{aspect-ratio:4/5}
.photo.wide{aspect-ratio:16/10}
.photo.dark{background:var(--ink);border-color:var(--ink)}
.photo.dark::before{border-color:color-mix(in srgb,var(--cream) 30%,transparent)}
.photo.dark .ph-title{color:var(--cream)}
.photo.dark .ph-note,.photo.dark .ph-tag{color:color-mix(in srgb,var(--cream) 70%,transparent)}
.hero .photo .caption{position:absolute;right:-1px;bottom:-1px;background:var(--cream);padding:10px 14px;font-size:12px;letter-spacing:.06em;color:var(--ink-2);border-top:1px solid var(--rule-soft);border-left:1px solid var(--rule-soft)}

/* Sections */
section{padding-block:104px}
@media (max-width:700px){section{padding-block:72px}}
.chapter{border-top:1px solid var(--rule)}
.sec-head{display:grid;grid-template-columns:minmax(0,4fr) minmax(0,8fr);gap:40px;margin-bottom:64px}
.sec-head h2{font-size:clamp(34px,4.4vw,58px);line-height:1.05}
.sec-head .intro{font-size:18px;color:var(--ink-2);max-width:36em;margin-top:22px}
@media (max-width:900px){.sec-head{grid-template-columns:1fr;gap:18px;margin-bottom:44px}}

/* Who I help */
.audiences{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));border-top:1px solid var(--rule)}
.aud{padding:34px 34px 8px 0;display:flex;flex-direction:column;gap:20px;min-width:0}
.aud + .aud{padding-left:34px;border-left:1px solid var(--rule-soft)}
.aud h3{font-size:28px;line-height:1.12}
.aud .k{font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-2);font-weight:600;margin-bottom:8px}
.aud ul{margin:0;padding:0;list-style:none;display:flex;flex-direction:column;gap:7px;font-size:15.5px}
.aud li{padding-left:18px;position:relative}
.aud li::before{content:"";position:absolute;left:0;top:.72em;width:8px;height:1px;background:var(--brick)}
.aud .help{font-size:15.5px;border-top:1px solid var(--rule-soft);padding-top:18px}
.aud.secondary h3{color:var(--ink-2)}
.tag{display:inline-block;font-size:11px;letter-spacing:.1em;text-transform:uppercase;border:1px solid var(--rule-soft);padding:3px 9px;color:var(--ink-2);margin-top:6px}
@media (max-width:900px){.audiences{grid-template-columns:1fr}.aud,.aud+.aud{padding:30px 0;border-left:0}.aud+.aud{border-top:1px solid var(--rule-soft)}}

/* System */
.system{background:var(--paper)}
.chain{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(6,minmax(0,1fr));position:relative}
.chain::before{content:"";position:absolute;left:0;right:0;top:27px;height:1px;background:var(--rule)}
.step{position:relative;padding-right:22px;min-width:0}
.step .n{display:flex;align-items:center;justify-content:center;width:54px;height:54px;border-radius:50%;background:var(--paper);border:1px solid var(--rule);font-family:var(--serif);font-size:22px;position:relative}
.step:first-child .n{background:var(--ink);color:var(--paper);border-color:var(--ink)}
.step h3{font-size:22px;line-height:1.15;margin-top:24px}
.step p{font-size:15px;color:var(--ink-2);margin-top:10px}
.loop{display:flex;align-items:flex-start;gap:18px;margin-top:56px;padding-top:28px;border-top:1px solid var(--rule-soft)}
.loop svg{flex:none;margin-top:4px}
.loop p{font-family:var(--serif);font-size:clamp(20px,2.1vw,27px);line-height:1.35;max-width:38em}
@media (max-width:1000px){
  .chain{grid-template-columns:1fr}
  .chain::before{left:27px;right:auto;top:10px;bottom:10px;width:1px;height:auto}
  .step{display:grid;grid-template-columns:54px minmax(0,1fr);column-gap:22px;padding:0 0 30px}
  .step .n{grid-row:span 2}
  .step h3{margin-top:12px}
}

/* Work */
.case{display:grid;grid-template-columns:minmax(0,5fr) minmax(0,7fr);gap:56px;padding-block:56px;border-top:1px solid var(--rule)}
.case:first-of-type{border-top:0;padding-top:0}
.case.flip{grid-template-columns:minmax(0,7fr) minmax(0,5fr)}
.case.flip .case-side{order:2}
.case-side{min-width:0;display:flex;flex-direction:column;gap:20px}
.case-no{font-family:var(--serif);font-size:15px;color:var(--brick);font-style:italic}
.case h3{font-size:clamp(34px,3.6vw,48px);line-height:1.04}
.case .type{font-size:15px;color:var(--ink-2)}
.case-body{min-width:0;display:flex;flex-direction:column;gap:26px}
.facts{display:grid;grid-template-columns:150px minmax(0,1fr);gap:0;border-top:1px solid var(--rule-soft)}
.facts dt,.facts dd{padding:14px 0;border-bottom:1px solid var(--rule-soft);margin:0}
.facts dt{font-size:12px;letter-spacing:.12em;text-transform:uppercase;font-weight:600;color:var(--ink-2);padding-top:17px}
.facts dd{font-size:16px}
.facts dd ul{margin:0;padding:0;list-style:none;columns:2;column-gap:28px}
.facts dd li{break-inside:avoid;padding:2px 0 2px 16px;position:relative}
.facts dd li::before{content:"";position:absolute;left:0;top:.8em;width:7px;height:1px;background:var(--brick)}
.stage{display:inline-flex;align-items:center;gap:10px;font-size:14px;font-weight:500}
.stage i{width:9px;height:9px;border-radius:50%;background:var(--petrol);display:inline-block}
.stage.progress i{background:var(--gold)}
.stage.past i{background:var(--ink-2)}
.stage.plan i{background:transparent;border:1.5px solid var(--petrol)}
.pending{font-size:12.5px;color:var(--ink-2);border-left:2px solid var(--gold);padding-left:12px}
@media (max-width:900px){.case,.case.flip{grid-template-columns:1fr;gap:30px}.case.flip .case-side{order:0}.facts{grid-template-columns:1fr}.facts dt{border-bottom:0;padding-bottom:0}.facts dd ul{columns:1}}

/* Lead case on petrol */
.lead-case{background:var(--petrol);color:var(--on-petrol);padding-block:0}
.lead-case .case{border:0;padding-block:72px}
.lead-case .case-no{color:var(--gold)}
.lead-case .type,.lead-case .facts dt{color:color-mix(in srgb,var(--on-petrol) 72%,transparent)}
.lead-case .facts,.lead-case .facts dt,.lead-case .facts dd{border-color:color-mix(in srgb,var(--on-petrol) 22%,transparent)}
.lead-case .facts dd li::before{background:var(--gold)}
.lead-case .stage i{background:var(--gold)}
.lead-case .photo{background:color-mix(in srgb,var(--on-petrol) 8%,transparent);border-color:color-mix(in srgb,var(--on-petrol) 25%,transparent)}
.lead-case .photo::before{border-color:color-mix(in srgb,var(--on-petrol) 25%,transparent)}
.lead-case .photo .ph-title{color:var(--on-petrol)}
.lead-case .photo .ph-note,.lead-case .photo .ph-tag{color:color-mix(in srgb,var(--on-petrol) 70%,transparent)}
.work-rest{padding-top:72px}

/* Formats */
.formats{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:0;border-top:1px solid var(--rule);border-bottom:1px solid var(--rule)}
.fmt{padding:36px 32px 36px 0;display:flex;flex-direction:column;gap:18px;min-width:0}
.fmt+.fmt{padding-left:32px;border-left:1px solid var(--rule-soft)}
.fmt .num{font-family:var(--serif);font-size:56px;line-height:1;color:var(--gold);font-weight:300}
.fmt h3{font-size:27px;line-height:1.15}
.fmt .for{font-size:15.5px;color:var(--ink-2)}
.fmt ul{margin:0;padding:0;list-style:none;font-size:15px;display:flex;flex-direction:column;gap:6px}
.fmt li{padding-left:16px;position:relative}
.fmt li::before{content:"";position:absolute;left:0;top:.75em;width:7px;height:1px;background:var(--ink)}
.fmt .out{margin-top:auto;padding-top:18px;border-top:1px solid var(--rule-soft);font-size:15px}
.fmt .out b{font-weight:600;display:block;font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--brick);margin-bottom:4px}
.formats-cta{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:20px;margin-top:36px}
.formats-cta p{font-size:17px;color:var(--ink-2);max-width:38em}
@media (max-width:900px){.formats{grid-template-columns:1fr}.fmt,.fmt+.fmt{padding:32px 0;border-left:0}.fmt+.fmt{border-top:1px solid var(--rule-soft)}}

/* About */
.about-grid{display:grid;grid-template-columns:minmax(0,5fr) minmax(0,7fr);gap:72px;align-items:start}
.about-copy{display:flex;flex-direction:column;gap:22px;font-size:18px;max-width:38em}
.about-copy .open{font-family:var(--serif);font-size:clamp(26px,2.6vw,34px);line-height:1.25;font-weight:300}
.ledger{margin-top:20px;border-top:1px solid var(--rule)}
.ledger div{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,2fr);gap:20px;padding:14px 0;border-bottom:1px solid var(--rule-soft);font-size:15.5px}
.ledger dt{font-family:var(--serif);font-size:20px;line-height:1.25}
.ledger dd{margin:0;color:var(--ink-2)}
.timeline{margin-top:44px}
.timeline h3{font-size:22px;margin-bottom:14px}
.timeline ul{list-style:none;margin:0;padding:0;display:flex;flex-wrap:wrap;gap:8px}
.timeline li{font-size:14px;border:1px solid var(--rule-soft);padding:6px 12px;border-radius:999px}
@media (max-width:900px){.about-grid{grid-template-columns:1fr;gap:40px}.about-grid .photo{max-width:460px}}

/* Approach */
.principles{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:0 72px}
.pr{padding:30px 0;border-top:1px solid var(--rule-soft);display:grid;grid-template-columns:auto minmax(0,1fr);gap:22px;align-items:baseline}
.pr:nth-child(-n+2){border-top:1px solid var(--rule)}
.pr .mk{width:10px;height:10px;background:var(--brick);transform:translateY(-3px)}
.pr h3{font-size:clamp(26px,2.6vw,34px);line-height:1.12}
.pr p{font-size:16px;color:var(--ink-2);margin-top:12px;max-width:30em}
@media (max-width:800px){.principles{grid-template-columns:1fr}.pr:nth-child(2){border-top-color:var(--rule-soft)}}

/* Contact */
.contact{background:var(--paper)}
.contact-grid{display:grid;grid-template-columns:minmax(0,5fr) minmax(0,7fr);gap:72px}
.contact h2{font-size:clamp(38px,4.8vw,64px);line-height:1.02;font-weight:300}
.contact .intro{font-size:18px;margin-top:26px;max-width:28em}
.direct{margin-top:40px;border-top:1px solid var(--rule);padding-top:18px;display:flex;flex-direction:column;gap:6px;font-size:15px;color:var(--ink-2)}
form{display:grid;grid-template-columns:1fr 1fr;gap:22px 24px;min-width:0}
.field{display:flex;flex-direction:column;gap:7px;min-width:0}
.field.full{grid-column:1/-1}
label,.legend{font-size:13px;font-weight:600;letter-spacing:.04em}
label .opt{font-weight:400;color:var(--ink-2)}
input,textarea{font:16px/1.45 var(--sans);color:var(--ink);background:var(--field);border:1px solid var(--rule-soft);border-bottom-color:var(--ink);padding:12px 14px;border-radius:0;width:100%;transition:border-color .15s}
textarea{min-height:110px;resize:vertical}
input:focus,textarea:focus{outline:none;border-color:var(--ink);box-shadow:inset 0 -1px 0 var(--ink)}
.field.invalid input,.field.invalid textarea{border-color:var(--brick);box-shadow:inset 0 -1px 0 var(--brick)}
.err{font-size:13px;color:var(--brick);min-height:0}
fieldset{border:0;padding:0;margin:0;grid-column:1/-1;display:flex;flex-direction:column;gap:10px}
.radios{display:flex;flex-wrap:wrap;gap:10px}
.radios label{display:inline-flex;align-items:center;gap:8px;font-weight:400;letter-spacing:0;font-size:15px;border:1px solid var(--rule-soft);padding:9px 14px;cursor:pointer;background:var(--field)}
.radios input{width:auto;accent-color:var(--brick);margin:0}
.radios label:has(input:checked){border-color:var(--ink)}
.form-foot{grid-column:1/-1;display:flex;flex-wrap:wrap;gap:18px;align-items:center;justify-content:space-between}
.form-foot small{font-size:13px;color:var(--ink-2);max-width:30em}
.status{grid-column:1/-1;padding:16px 18px;border:1px solid var(--rule);font-size:15px;background:var(--cream)}
.status b{display:block;font-family:var(--serif);font-weight:400;font-size:20px;margin-bottom:4px}
@media (max-width:900px){.contact-grid{grid-template-columns:1fr;gap:48px}}
@media (max-width:560px){form{grid-template-columns:1fr}}

/* Footer */
footer{padding-block:40px;border-top:1px solid var(--rule)}
.foot{display:flex;flex-wrap:wrap;gap:16px 40px;justify-content:space-between;font-size:14px;color:var(--ink-2)}
.foot .lang b{color:var(--ink);font-weight:600}

/* Photos (filled automatically from assets/photos/) */
.photo.has-photo{padding:0;border:0;background:none}
.photo.has-photo::before{display:none}
.photo img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;display:block}
/* Form extras */
.hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.status.error{border-color:var(--brick)}
.status.ok{border-color:var(--petrol)}
form a,.direct a,.foot a{color:inherit;text-underline-offset:3px;text-decoration-color:var(--rule-soft)}
form a:hover,.direct a:hover,.foot a:hover{color:var(--brick);text-decoration-color:currentColor}
.contact-links{display:flex;flex-direction:column;gap:6px;color:var(--ink);font-size:16px}

/* Privacy pages */
.back-link{font-size:15px;color:var(--ink-2);text-decoration:none}
.back-link:hover{color:var(--brick)}
.legal{padding-block:56px 96px}
.legal-in{max-width:760px}
.legal h1{font-size:clamp(40px,5vw,64px);line-height:1.02;font-weight:300;margin-top:20px}
.legal h2{font-size:26px;margin:40px 0 10px}
.legal p{max-width:40em}
.draft-note{margin-top:20px;font-size:14px;color:var(--ink-2);border-left:2px solid var(--gold);padding-left:12px}
@media (max-width:560px){.back-link{display:none}}

/* ---- Audit fixes ---- */
p{text-wrap:pretty}
.nowrap{white-space:nowrap}
/* list dashes as text so they render identically at any zoom */
.aud li::before,.facts dd li::before,.fmt li::before{content:"–";width:auto;height:auto;background:none;top:0;color:var(--brick)}
.fmt li::before{color:var(--ink-2)}
.lead-case .facts dd li::before{background:none;color:var(--gold)}
/* process line runs from the first circle to the last */
@media (min-width:1001px){.chain::before{left:27px;right:calc(100% / 6 - 27px)}}
/* stage marker stays on the first line */
.stage{align-items:flex-start}
.stage i{flex:none;margin-top:.42em}
/* Cyrillic headline needs a smaller size: words are longer */
:lang(ru) .hero h1{font-size:clamp(40px,6.1vw,86px);letter-spacing:-.03em}
:lang(ru) .sec-head h2{font-size:clamp(32px,4vw,54px)}
@media (min-width:901px){.about-grid > div:first-child{position:sticky;top:110px}}
@media (max-width:560px){
  .brand b{white-space:nowrap;font-size:19px}
  .brand span{display:none}
  .hero .ctas .btn,.form-foot .btn,.formats-cta .btn{flex:1 1 100%;justify-content:center}
  .form-foot .btn{width:100%}
}
@media (max-width:900px){.hero .photo.portrait{width:100%;max-width:440px}}

/* ---- Real photography ---- */
.photo.has-photo{display:block;aspect-ratio:auto;padding:0;border:0;background:none;overflow:visible}
.photo.has-photo picture{display:block;aspect-ratio:4/5;overflow:hidden;background:var(--paper)}
.photo.wide.has-photo picture{aspect-ratio:16/10}
.photo.has-photo img{position:static;display:block;width:100%;height:100%;object-fit:cover}
.photo figcaption{margin-top:10px;font-size:11.5px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--ink-2)}
.hero .photo.has-photo picture{aspect-ratio:4/5}

/* YUMSTER case: facts beside a 2x2 gallery */
.case.yumster{grid-template-columns:minmax(0,5fr) minmax(0,7fr)}
.case.yumster .case-side{gap:22px}
.case.yumster .facts{grid-template-columns:110px minmax(0,1fr)}
.case.yumster .facts dd ul{columns:1}
.gallery{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:28px 18px;align-content:start;min-width:0}
.gallery .photo:nth-child(2),.gallery .photo:nth-child(4){margin-top:48px}
@media (max-width:900px){
  .case.yumster{grid-template-columns:1fr}
  .case.yumster .facts{grid-template-columns:1fr}
  .gallery{gap:20px 12px}
  .gallery .photo:nth-child(2),.gallery .photo:nth-child(4){margin-top:28px}
}

/* Approach: photo beside the principles */
.approach-grid{display:grid;grid-template-columns:minmax(0,5fr) minmax(0,7fr);gap:72px;align-items:start}
.approach-side{display:flex;flex-direction:column;gap:22px}
.approach-side h2{font-size:clamp(34px,4.4vw,58px);line-height:1.05}
:lang(ru) .approach-side h2{font-size:clamp(32px,4vw,54px)}
.approach-side .photo{margin-top:14px;max-width:440px}
.approach-grid .principles{grid-template-columns:1fr;gap:0}
.approach-grid .pr:nth-child(2){border-top-color:var(--rule-soft)}
@media (min-width:901px){.approach-side{position:sticky;top:110px}}
@media (max-width:900px){
  .approach-grid{grid-template-columns:1fr;gap:36px}
  .approach-side .photo picture{aspect-ratio:4/3}
}

/* Contact block */
.direct{margin-top:40px;border-top:1px solid var(--rule);padding-top:18px;display:block}
.direct p{font-size:15px;color:var(--ink-2)}
.contact-list{margin:16px 0 0;border-top:1px solid var(--rule-soft)}
.contact-list > div{display:grid;grid-template-columns:96px minmax(0,1fr);gap:12px;padding:14px 0;border-bottom:1px solid var(--rule-soft);align-items:baseline}
.contact-list dt{font-size:12px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-2)}
.contact-list dd{margin:0;display:flex;flex-wrap:wrap;align-items:baseline;gap:6px 16px;font-size:17px;min-width:0}
.contact-list dd > a:first-child{color:var(--ink);text-decoration:none;overflow-wrap:anywhere}
.contact-list dd > a:first-child:hover{color:var(--brick)}
.copy{font:600 11px var(--sans);letter-spacing:.12em;text-transform:uppercase;color:var(--ink-2);background:transparent;border:1px solid var(--rule-soft);padding:5px 10px;cursor:pointer}
.copy:hover{color:var(--ink);border-color:var(--ink)}
.wa-link{font-size:14px;color:var(--brick)!important;text-decoration:none!important}
.wa-link:hover{text-decoration:underline!important}
.contact-photo{margin-top:40px;max-width:300px}
@media (max-width:900px){.contact-photo{display:none}}
.foot-contacts{display:flex;flex-wrap:wrap;gap:4px 10px}
figure.photo{margin:0}

/* ---- Selected brands & creative direction ---- */
.brands{background:var(--cream)}
.brand-list{display:flex;flex-direction:column;border-top:1px solid var(--rule)}
.b-row{display:grid;grid-template-columns:minmax(0,4fr) minmax(0,8fr);gap:48px;padding-block:40px;border-bottom:1px solid var(--rule-soft)}
.b-meta{display:flex;flex-direction:column;gap:10px;min-width:0}
.b-meta h3{font-size:clamp(28px,2.8vw,38px);line-height:1.05}
.b-sector{font-size:12px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-2)}
.b-note{font-size:16px;max-width:30em;margin-top:6px}
.b-credit{font-size:14px;color:var(--ink);border-left:2px solid var(--brick);padding-left:10px;margin-top:4px}
.b-pre{align-self:flex-start;font-size:12px;letter-spacing:.06em;border:1px solid var(--gold);color:var(--ink);padding:4px 10px;margin-top:6px}
.b-case{align-self:flex-start;margin-top:10px;font-size:15px;color:var(--brick);text-decoration:none;border-bottom:1px solid currentColor;padding-bottom:2px}
.b-case:hover{color:var(--ink)}
.b-strip{display:grid;grid-template-columns:repeat(auto-fill,minmax(190px,1fr));gap:22px 16px;min-width:0;align-content:start}
.b-tile{margin:0;min-width:0}
.b-tile picture{display:block;aspect-ratio:4/3;overflow:hidden;background:var(--tile-bg,var(--paper))}
.b-tile.fit-contain picture{padding:8%}
.b-tile img{display:block;width:100%;height:100%;object-fit:cover}
.b-tile.fit-contain img{object-fit:contain}
.b-tile figcaption{margin-top:8px;font-size:11.5px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-2)}
@media (max-width:900px){
  .b-row{grid-template-columns:1fr;gap:22px;padding-block:32px}
  .b-strip{display:flex;overflow-x:auto;gap:12px;scroll-snap-type:x mandatory;padding-bottom:8px;margin-right:calc(-1 * max(18px, env(safe-area-inset-right, 0px)))}
  .b-tile{flex:0 0 72%;scroll-snap-align:start}
  .b-tile:only-child{flex-basis:100%}
}

/* ---- Restaurant: editorial hospitality case ---- */
.case.resto{display:block;padding-block:64px}
.resto-head{display:flex;flex-direction:column;gap:14px}
.case.resto h3{font-size:clamp(40px,5vw,68px);line-height:1}
.resto-lede{font-family:var(--serif);font-weight:300;font-size:clamp(22px,2.4vw,32px);line-height:1.3;max-width:30em;margin-top:28px;text-wrap:pretty}
.resto-concept{list-style:none;margin:44px 0 0;padding:0;display:grid;grid-template-columns:repeat(5,minmax(0,1fr));border-top:1px solid var(--rule)}
.resto-concept li{padding:22px 20px 22px 0;display:flex;flex-direction:column;gap:8px;min-width:0}
.resto-concept li + li{padding-left:20px;border-left:1px solid var(--rule-soft)}
.resto-concept b{font-family:var(--serif);font-weight:400;font-size:21px;line-height:1.15}
.resto-concept span{font-size:14.5px;color:var(--ink-2)}
.resto-body{display:grid;grid-template-columns:minmax(0,7fr) minmax(0,5fr);gap:56px;margin-top:40px;align-items:start}
.resto-quote{margin:0;padding:26px 0 0;border-top:2px solid var(--brick)}
.resto-quote p{font-family:var(--serif);font-style:italic;font-weight:300;font-size:clamp(22px,2.2vw,28px);line-height:1.3}
@media (max-width:1000px){
  .resto-concept{grid-template-columns:repeat(2,minmax(0,1fr))}
  .resto-concept li,.resto-concept li + li{padding:18px 16px 18px 0;border-left:0;border-bottom:1px solid var(--rule-soft)}
  .resto-body{grid-template-columns:1fr;gap:32px}
}
@media (max-width:520px){.resto-concept{grid-template-columns:1fr}}
.lead-case .photo figcaption{color:color-mix(in srgb,var(--on-petrol) 72%,transparent)}
.case.resto .facts{grid-template-columns:170px minmax(0,1fr)}
@media (min-width:1001px){.b-strip{grid-template-columns:repeat(3,minmax(0,1fr))}}
@media (max-width:900px){.case.resto .facts{grid-template-columns:1fr}}

/* ---- Hero: cutout portrait standing on the section rule ---- */
.hero{padding-bottom:0}
.hero-grid{align-items:end;grid-template-columns:minmax(0,1fr) minmax(0,520px);gap:48px}
.hero-grid > div:first-child{padding-bottom:64px}
.hero .photo.cutout{position:relative;justify-self:end;width:100%;max-width:520px;margin:0}
.hero .photo.cutout picture{aspect-ratio:auto;background:none;overflow:visible}
.hero .photo.cutout img{height:auto;object-fit:contain}
.hero + .chapter{border-top:1px solid var(--rule)}
@media (max-width:1100px) and (min-width:901px){.hero-grid{grid-template-columns:minmax(0,1fr) minmax(0,420px);gap:32px}}
@media (max-width:900px){
  .hero-grid{grid-template-columns:1fr;gap:8px}
  .hero-grid > div:first-child{padding-bottom:28px}
  .hero .photo.cutout{order:-1;justify-self:stretch;width:100%;max-width:none;display:flex;justify-content:center;border-bottom:1px solid var(--rule);margin-bottom:28px}
  .hero .photo.cutout picture{width:min(64%,300px)}
  .hero{padding-top:20px}
  .hero-grid > div:first-child{padding-bottom:56px}
}

/* ---- Final visual round ---- */
/* YUMSTER: even 2x2 editorial grid */
.gallery{gap:28px 16px}
.gallery .photo:nth-child(2),.gallery .photo:nth-child(4){margin-top:0}
@media (max-width:900px){.gallery{gap:22px 12px}.gallery .photo:nth-child(2),.gallery .photo:nth-child(4){margin-top:0}}
/* Portfolio: single wide image fills the strip */
.b-strip.single{display:block}
.b-strip.single .b-tile picture{aspect-ratio:var(--tile-ratio,16/9)}
.b-strip.single .b-tile{width:100%}
@media (max-width:900px){.b-strip.single{margin-right:0}}
@media (min-width:1001px){.b-strip.single .b-tile{width:calc((100% - 32px) / 3 * 2 + 16px)}}

/* ---- Papa Did It: packaging row on the petrol band ---- */
.lead-case .case{row-gap:48px}
.papa-note{font-family:var(--serif);font-weight:300;font-size:clamp(20px,1.9vw,25px);line-height:1.35;color:var(--on-petrol);margin-top:14px;max-width:24em}
.papa-visuals{grid-column:1/-1;display:flex;gap:20px;align-items:flex-start}
.papa-visuals .photo.pv{margin:0;min-width:0}
.papa-visuals .photo.has-photo picture{aspect-ratio:auto;background:none}
.papa-visuals .photo.has-photo img{height:auto}
@media (max-width:700px){
  .papa-visuals{flex-direction:column;gap:22px}
  .papa-visuals .photo.pv{flex:none!important;width:100%}
}

/* ---- E-commerce & sales systems positioning ---- */
.hero-sub{font-family:var(--serif);font-weight:400;font-size:clamp(20px,2vw,26px);line-height:1.3;color:var(--brick);margin-top:22px;max-width:28em}
.hero .lede{margin-top:22px}

/* Services: four areas */
.svc-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));border-top:1px solid var(--rule)}
.svc{padding:34px 40px 36px 0;display:flex;flex-direction:column;gap:12px;min-width:0;border-bottom:1px solid var(--rule-soft)}
.svc:nth-child(even){padding-left:40px;padding-right:0;border-left:1px solid var(--rule-soft)}
.svc h3{font-size:clamp(26px,2.4vw,32px);line-height:1.12}
.svc-for{font-size:16px;color:var(--ink-2)}
.svc ul{list-style:none;margin:8px 0 0;padding:0;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:8px 24px;font-size:15.5px}
.svc li{padding-left:16px;position:relative}
.svc li::before{content:"–";position:absolute;left:0;color:var(--brick)}
.platforms{display:grid;grid-template-columns:minmax(0,7fr) minmax(0,5fr);gap:48px;margin-top:44px;align-items:start}
.platforms .k{font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-2);font-weight:600;margin-bottom:12px}
.chips{list-style:none;margin:0;padding:0;display:flex;flex-wrap:wrap;gap:8px}
.chips li{font-size:14px;border:1px solid var(--rule-soft);background:var(--cream);padding:6px 12px;border-radius:999px}
.platforms > p{font-size:15px;color:var(--ink-2);border-left:2px solid var(--gold);padding-left:16px}
@media (max-width:1000px){.svc ul{grid-template-columns:1fr}}
@media (max-width:800px){
  .svc-grid{grid-template-columns:1fr}
  .svc,.svc:nth-child(even){padding:28px 0;border-left:0}
  .platforms{grid-template-columns:1fr;gap:24px}
}

/* Brands: compact, secondary */
.brands{padding-block:80px}
.brands .sec-head{margin-bottom:36px}
.brands .sec-head h2{font-size:clamp(28px,3vw,40px)}
.brands .sec-head .intro{font-size:16px}
.b-row{padding-block:28px;gap:40px}
.b-meta h3{font-size:clamp(24px,2.2vw,30px)}
.b-note{font-size:15px}
.b-tile picture{aspect-ratio:16/10}
.hero h1{font-size:clamp(42px,5.5vw,80px);line-height:1.02}
.hero h1 em{display:block}
:lang(ru) .hero h1{font-size:clamp(34px,4.5vw,64px);line-height:1.05}
@media (max-width:900px){.hero h1{font-size:clamp(38px,9vw,56px)}:lang(ru) .hero h1{font-size:clamp(30px,7.6vw,46px)}}
:lang(ru) .hero h1{font-size:clamp(32px,3.9vw,56px)}
@media (max-width:900px){:lang(ru) .hero h1{font-size:clamp(28px,7.2vw,44px)}}
.svc ul{display:block;columns:2;column-gap:28px}
.svc li{break-inside:avoid;margin-bottom:8px}
@media (max-width:1000px){.svc ul{columns:1}}

/* ---- Does this sound familiar? ---- */
.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
.fam-list{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));column-gap:64px;border-top:1px solid var(--rule)}
.fam-item{display:grid;grid-template-columns:64px minmax(0,1fr);gap:18px;padding:28px 0 30px;border-bottom:1px solid var(--rule-soft);align-items:start}
.fam-n{font-family:var(--serif);font-weight:300;font-size:40px;line-height:1;color:var(--gold);font-variant-numeric:tabular-nums}
.fam-q{font-family:var(--serif);font-weight:400;font-size:clamp(20px,1.8vw,24px);line-height:1.3;text-wrap:pretty}
.fam-svc{display:inline-block;margin-top:12px;font-size:12px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--brick);text-decoration:none}
.fam-svc:hover{color:var(--ink)}
.fam-close{display:grid;grid-template-columns:minmax(0,8fr) minmax(0,4fr);gap:40px;align-items:end;margin-top:52px}
.fam-close p{font-family:var(--serif);font-weight:300;font-style:italic;font-size:clamp(26px,3vw,40px);line-height:1.2;padding-left:24px;border-left:2px solid var(--brick);text-wrap:balance}
.fam-close .b-case{justify-self:end;margin-top:0}
@media (max-width:900px){
  .fam-list{grid-template-columns:1fr}
  .fam-item{grid-template-columns:44px minmax(0,1fr);gap:12px;padding:22px 0 24px}
  .fam-n{font-size:30px}
  .fam-close{grid-template-columns:1fr;gap:20px;margin-top:40px}
  .fam-close .b-case{justify-self:start}
}

/* ---- Mobile hero: text first, portrait after, standing on the section rule ---- */
@media (max-width:900px){
  .hero{padding-top:28px}
  .hero .photo.cutout{order:0;border-bottom:0;margin-bottom:0}
  .hero .photo.cutout picture{width:min(62%,280px)}
  .hero-grid > div:first-child{padding-bottom:36px}
  .hero .meta{margin-top:28px}
}
@media (max-width:370px){
  .head-in{gap:10px}
  .head-right{gap:10px}
  .brand b{font-size:17px}
  .lang-switch{gap:2px;letter-spacing:.1em}
  .menu-toggle{padding:8px 10px;font-size:13px}
}
h1,h2,h3{overflow-wrap:break-word}
@media (max-width:560px){.legal h1{font-size:clamp(28px,8.4vw,40px)}}

/* YUMSTER channels strip */
.channels{list-style:none;margin:4px 0 0;padding:0;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));border-top:1px solid var(--rule);border-bottom:1px solid var(--rule-soft)}
.channels li{padding:16px 14px 16px 0;display:flex;flex-direction:column;gap:6px;min-width:0}
.channels li + li{padding-left:14px;border-left:1px solid var(--rule-soft)}
.channels b{font-family:var(--serif);font-weight:400;font-size:clamp(22px,2vw,28px);line-height:1.05;color:var(--ink)}
.channels li:last-child b{color:var(--brick);font-size:clamp(30px,2.8vw,40px)}
.channels span{font-size:13.5px;line-height:1.35;color:var(--ink-2)}
.case.yumster .case-no{line-height:1.4}
@media (max-width:420px){.channels b{font-size:20px}.channels li:last-child b{font-size:30px}.channels span{font-size:12.5px}}
@media (max-width:520px){
  .channels{grid-template-columns:1fr}
  .channels li,.channels li + li{flex-direction:row;align-items:baseline;gap:14px;padding:12px 0;border-left:0}
  .channels li + li{border-top:1px solid var(--rule-soft)}
  .channels b{flex:0 0 auto;min-width:6.2em;font-size:21px}
  .channels li:last-child b{font-size:30px}
  .channels span{font-size:14px}
}
@media (max-width:520px){
  .channels li,.channels li + li{flex-direction:column;align-items:flex-start;gap:4px}
  .channels b{min-width:0}
  .channels span{min-width:0}
  .channels .nowrap{white-space:normal}
}
/* channels: stacked rows at every width */
.channels{grid-template-columns:1fr}
.channels li,.channels li + li{display:grid;grid-template-columns:minmax(0,10.5rem) minmax(0,1fr);align-items:baseline;gap:16px;padding:12px 0;border-left:0}
.channels li + li{border-top:1px solid var(--rule-soft)}
.channels b{font-size:clamp(20px,1.7vw,24px)}
.channels li:last-child b{font-size:clamp(30px,2.6vw,38px)}
.case.yumster .facts{grid-template-columns:140px minmax(0,1fr)}
@media (max-width:900px){.case.yumster .facts{grid-template-columns:1fr}}
@media (max-width:520px){
  .channels li,.channels li + li{display:flex;flex-direction:column;align-items:flex-start;gap:4px}
}